BEYOND BLUE / illustrations / social media campaign
Beyond Blue needed a character developed for their youth-focused mental health website, Youth Beyond Blue. The character needed to be gender neutral, shown in different moods and situations, and appeal to the 12–25 age group. Website banners and social media tiles were also created for their subsequent Youth Week campaign, as well as a short animation for promotion of the campaign on Snapchat.
Animated promotion created for Snapchat (flash player required).