Food branding and packaging with creative bite. Custom branding and packaging design that ensures your product stands out on the shelf.
Do you need a eye-catching branding for your new product or business?
Do you need some tasty new packaging for launching your new food product?
Do you want your old packaging refreshed so that it competes in the current Australian market?
Do you want engaging branding and packaging that captures the attention of customers?
Do you want creative packaging design that you’re excited to put out into the world?
Great products deserve great packaging.
You know your product is great, but navigating branding, pack copy, print specifications, nutritional panels, and labelling requirements can quickly become overwhelming.
Great packaging isn’t just decoration. It’s the first thing people notice. It can be the reason a customer chooses your product over another, and a key factor in a retailer’s confidence to put your product on their shelves.
When your packaging communicates quality, value and professionalism, it strengthens your brand and builds trust with customers. When it has a distinctive style and the human creative touch, it captures attention and makes customers want to pick up and engage with your product.
If you are thinking any of the following, you’ve come to the right place.
“We have a new food product to package and…
we need a design professional to help us.”
we’re not sure what packaging requirements we need to meet.”
we don’t know who to trust to get our packaging design just right.”
“We have an existing food product but…
our packaging doesn’t reflect the quality of what’s inside.”
we’re struggling to stand out against our competitors.”
our packaging is old and outdated.”
A clear path from creative ideas to the shelf.
Emerging and growing Australian food businesses need strategic, well-designed packaging that balances creativity and strong branding with practical production requirements. Providing guidance through every step of the process, I will create packaging for your product that you will be proud of and excited to put into the market.
Every design project considers:
1 / Brand Strategy.
Understanding your product, audience, and position in the market.
2 / Brand & Packaging Design.
Creating or refreshing your packaging that adds value to attract customers.
3 / Production Support.
Preparing artwork correctly to ensure a smooth transition into production.
Helping food look extra tasty.
Hello, I’m Alyssa. I have over 20 years of experience in the design industry, with experience in food packaging, from fresh produce to frozen goods. I understand the balance between creative ambition and practical production requirements. My role is to simplify the creative process for you and create packaging for your product that is bold, considered, and shelf-ready!
We are a great fit to work together if:
You want fresh new packaging for a new food product launch.
You want to refresh old or outdated packaging.
You need professional packaging for your product to pursue retail or wholesale opportunities.
You want an experienced designer to guide you through the creative process.
You want ideas and outcomes created by a human.
You want to invest in packaging that supports the growth of your product and your business.
I help small to medium sized Australian businesses bring the right creative and technical ingredients together to create visually appealing branding and packaging that customers will want to pick up and take home!
Branding & packaging services
Whether you’re just starting up and need a logo to build your brand on, are launching a new product and need complete branding and packaging, or you’re wanting to give an existing product a packaging refresh – there should be an option below to suit your needs (or we can tailor the closest option to suit your needs).
First Bite Branding.
This option is ideal for start-ups and businesses that are ready to establish their brand direction but aren’t quite ready to go further, just yet. We’ll create a visual identity that represents your business and gives you a strong foundation for growth.
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What’s included at a glance:
Discovery: an in-depth discussion about your business and goals.
Strategy: research into your target audience, competitors and market.
Ideas: developing the creative direction for your brand and logo.
Identity concepts: designing the logo that represents your business or product.
Logo & brand guidelines: your logo, colour palette, brand guidelines and fonts for consistent future use.
Outcome: You'll walk away with a professional logo, that is ready to be used as needed, across print and digital applications.
Price: from $1800 +GST.
Fresh on the Shelf.
This option is ideal for new businesses or new products. Together, we'll create a distinctive logo and branding with strategic packaging design, to launch your product into market and into the hands of customers with confidence.
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What’s included at a glance:
Discovery: an in-depth discussion about your product, business and goals.
Strategy: research into your target audience, competitors and market.
Ideas: developing the creative direction for your brand and packaging.
Identity concepts: designing the logo that represents your product or product range.
Packaging concepts: creating packaging that showcases your product and stands out on shelf.
Packaging roll-out: extending the design across any additional flavours, varieties or sizes.
Print-ready files: final artwork supplied using printer-ready dielines for you or your printer.
Logo & brand guidelines: your logo, colour palette, brand guidelines and fonts for consistent future use.
Outcome: You'll walk away with a professionally branded, shelf-ready product that's ready to launch with confidence.
Price: from $8800 +GST (dependent on factors such as the size of product and number of SKUs in the range).
Update the Wrapping.
This option is ideal for existing products that need a fresh look. If your product’s packaging feels outdated, or no longer reflects your brand or business goals, together we'll update your packaging design with renewed zest and shelf appeal.
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What’s included at a glance:
Discovery: an in-depth discussion about your product and goals.
Strategy: reviewing your target audience, competitors and current packaging.
Ideas: developing the direction of your brand/product refresh.
Packaging concepts: designing fresh packaging that better reflects your brand and attracts customers.
Packaging roll-out: extending the design across any additional flavours, varieties or sizes.
Print-ready files: final artwork supplied using printer-ready dielines for you or your printer.
Outcome: You'll have refreshed packaging that better reflects your product, attracts your ideal customers and strengthens your presence on the shelf.
Price: from $7000+GST (dependent on factors such as the size of product and number of SKUs in the range).