FOOD PACKAGING + LOGO

This rebrand project was for a Melbourne-based, family-owned business specialising in battered food products, with their signature product being potato cakes. The updated logo design is a significant improvement over the dated original, featuring a chef character with a retro kitsch aesthetic. The packaging for their four main products embraces a playful, nostalgic vibe, incorporating the primary colour scheme along with an additional accent colour for each product, making them easily identifiable.

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