JAR LABEL DESIGNS
This Australian-based company who produce traditional Persian and middle-eastern foods needed an updated logo and full rebrand for the packaging of their range of stew-bases and sauces. The logo needed to include the pomegranet – a fruit that has significant meaning within the Persian culture – and the jar labels needed to be modern whilst incorporating traditional Persian motifs, such as the rounded archway and geometric patterns. A different dominant colour was used for each of the sauces to easily differentiate the products.