LOGO, BRANDING + MENU
This mushroom business wanted a logo design and promotional materials to advertise their wholesale fresh produce to local cafes and markets. The branding focuses on the curve and simplicity of the mushroom form. The menu design was developed to showcase the gourmet range of mushrooms, with an illustrated mushroom pattern created for use on the menu and on the custom packing paper to cover the produce when placed within the branded cardboard boxes.