MATCHBOX DESIGN

My design for a nation-wide competition to re-imagine the packaging design of this iconic Australian product – the Redhead matchbox. The concept uses the idea of the famous redhead being prepared for a day outdoors under the fiery Aussie sun, wearing her sunhat, sunnies, and white zinc cream. The redhead illustration is laid over a photo of gum trees in the Aussie bush. My design didn't win, but it was awarded an "honourable mention".

Mock-up of new Redheads matchbox design incorporting colourful illustration of the famous redhead, with a photographic background showing the Australian bush.
A reimaging of the famous redhead, wearing a hat, sunglasses and zinc cream.
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