![Mock-up of new Redheads matchbox design incorporting colourful illustration of the famous redhead, with a photographic background showing the Australian bush.](https://cdn.myportfolio.com/9a409993b9385dee6f500698cb5e4b44/0e8787a2-eea5-4caf-be27-ec95129581f8_rw_1200.jpg?h=04ecdd7a0771f90e7a3c9b0266a637b7)
![A reimaging of the famous redhead, wearing a hat, sunglasses and zinc cream.](https://cdn.myportfolio.com/9a409993b9385dee6f500698cb5e4b44/26299e9a37300480f67d7feb_rw_1200.jpg?h=abc959db9bc5d8d52da2ab5c697f7b38)
![](https://cdn.myportfolio.com/9a409993b9385dee6f500698cb5e4b44/df64b942e38c3c9418a450b2_rw_600.jpg?h=e7b9d4455048a519e177bf35a6f2815f)
My design for a nation-wide competition to re-imagine the packaging design of this iconic Australian product – the Redhead matchbox. The concept uses the idea of the famous redhead being prepared for a day outdoors under the fiery Aussie sun, wearing her sunhat, sunnies, and white zinc cream. The redhead illustration is laid over a photo of gum trees in the Aussie bush. My design didn't win, but it was awarded an "honourable mention".