ILLUSTRATED SOCIALS CAMPAIGN

Beyond Blue needed illustrated characters developed for their youth-focused mental health website, Youth Beyond Blue. The characters needed to be gender neutral, shown in varying moods, and appeal to the 12–25 age group. A range of situational illustrations were created for use on the Youth Beyond Blue website. Website banners and social media adverts were also created, as well as a short animation for the promotion of their subsequent Youth Week campaign.

Single spot illustration of single character looking sad whilst holding a piece of paper in front of their face like a mask, which has with a smiley face drawn on it, the character is saying “I’m great”.
Character feeling happy and talking with a loved one on the phone.
Character feeling happy and talking with a loved one on the phone.
Character feeling happy whilst relaxing in a beanbag an watching a film.
Character feeling happy whilst relaxing in a beanbag an watching a film.
Character illustration looking sad whilst interacting with a baby.
Character illustration looking sad whilst interacting with a baby.
Illustration of two friends catching-up over coffee.
Illustration of two friends catching-up over coffee.
Illustration of character reading a ‘good book’ to help with their mental health.
Illustration of character reading a ‘good book’ to help with their mental health.
Character feeling happy and encouraging good mental health practices.
Character feeling happy and encouraging good mental health practices.
Character feeling cold and alone, surrounded by grey clouds and asking for help.
Character feeling cold and alone, surrounded by grey clouds and asking for help.
Website banner design using character illustration to promote Youth Beyond Blue's Youth Week program.
Social media illustrated design for Youth Beyond Blue's National Youth Week campaign.
Social media illustrated design for Youth Beyond Blue's National Youth Week campaign.
Social media illustrated design for Youth Beyond Blue's National Youth Week campaign.
Social media illustrated design for Youth Beyond Blue's National Youth Week campaign.
Animation created for Youth Beyond Blue's National
Youth Week campaign for promotion on Snap Chat.
Spot illustration of two gender-neutral characters, both are looking happy, with one doing a handstand and the other helpfully holding their ankles to keep them in position.
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